Vlogging at the vineyard

So I found this vlog Vineyard Vlog. I don't look at it but I thought it was really interesting. It looks professional, nice graphics, clear to read, a mix of the author's own videos, youtube videos, and written blog portions. He's been blogging, and vlogging, for a while, at least a year and has lots of comments on his vlog from readers/watchers. He co-developed a wine accessory brand and says about himself, "I consider myself brand savvy, architecturally “hip”,  and when it comes to wine I am a mid-level sommelier" ... whatever that means... There's a lot of information in his biography section about his resume, where he studied etc. but not much on why he's doing this, or what makes him a good source. I guess I would have to look at his early b/vlogs to figure that out. Either way, this is a nicely put together, formal vlog that you all might find interesting too.